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VIDEO: Meet Florence Adepoju, founder of beauty brand MDMflow

There are some brilliant women out there. Women who are breaking the mould, going out into the world and living  their very best lives. These women are betty’s Sheroes, and the first is Florence Adepoju.

Florence Adepoju always loved science, and when she started working on a cosmetics counter she realised she loved beauty, too. So she put her scientific brain to work, creating her own line of make-up.

At 22 she founded her own company, MDMflow, making a bold, vibrant beauty range that was inspired by her love of hip-hop. In this video she talks about her inspirations, her style, and how sometimes even the most successful people just need a really good cry.


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