Prepare to squeal, because Weepy Girls’ Corner has come to life – whiskers and all.
Yes, the inside of Clapham Common tube station is now entirely covered in cat photos. All 68 advert spaces in the South London Underground station have been filled with photos of adorable wide-eyed felines. No more weight loss ads, no impossibly glam models or fast food or mortgage loans or holidays you can’t afford – just cats.
— Glimpse (@weglimpse) September 12, 2016
It’s all the work of The Citizens Advertising Takeover Service (‘CATS’, lol), who have been crowdfunding money to fund the #catsnotads stunt for months. Over £23,000 was raised by campaign supporters, enough to make the furry dream a reality.
Um, why though? The answer: because it is nice. Or as the CATS team put it,
Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good.
It would! We can!
And just in case your heart isn’t warmed enough, most of the cats in the photos are residents at Battersea Dogs and Cats Home or Cats Protection – meaning they’re all in need of loving homes. Don’t all hug the posters at once, now.